BRAND COPYWRITING

Utilised CMS platforms to create brand features, interviews, trend reports, press releases and product guides, regularly exceeding daily deadlines to produce high volumes of traffic-driving fashion copy

Created SEO-friendly content with keyword targeting across all content pages, paying particular focus to brand relevance, tone of voice and a tight word count to retain page engagement and reduce bounce rate

Oversaw a project to identify the Liberty audience, managing a team of three to ensure consistency across all fashion copy (product descriptions, landing pages, brand snippets etc)

Collaborated with founder, Nicoline Roth, on the launch of this high-end fitness machine, studio and app, working to develop the brand message and writing copy for the brand’s site and app

Establishing the brand’s USPs as strength, endurance and renewal, we built an exhilarating, technically explicit language to motivate the Nordic Strong client

Analysed and implemented the Malone Souliers tone of voice across all brand copy, including a comprehensive founder biography and brand history

Created SEO-enabled content across multiple platforms including blog posts, press releases, product descriptions and social media posts