CIRCA VINTAGE

Circa is London’s most famous designer vintage clothing store. Amassed over 25 years and approaching 10,000 garments, Circa has one of the largest private collections of vintage clothing in the UK, and a notable haute couture collection. 

My aim with Circa’s ecommerce site was to be the “Net-a-Porter of the vintage world”; to build a clean, intuitive shopping destination that allows customers to shop by brand, era, garment, size and colour. I implemented an assertive, authoritative tone-of-voice that does credit to the historic importance of these garments and the knowledge of Circa’s founder, Sharon Booth. Each item is extensively researched and accompanied by documentation that proves its provenance in the form of runway shots, runway videos or editorial images. I author a monthly newsletter that highlights Circa’s favourite new finds.